Project 150: Manchester United chief executive sets objective for 2028

CEO Omar Berrada of Manchester United talks to head of sport for the INEOS group Dave Brailsford during the Premier League match between Brighton & Hove Albion and Manchester United at Amex Stadium on August 24, 2024 in Brighton, England. (Photo by Eddie Keogh/Getty Images)

Manchester United are trying to make strides in the football world again. New chief executive Omar Berrada is playing his role in that and has told staff that the aim is to win the Premier League title in 2028, for the 150th anniversary of the club being formed.

Berrera joined United in June from rivals Man City, a move that shocked the football world and was seen as a coup for the Reds.

According to The Athletic, Berrada addressed employees during a meeting at Old Trafford last Wednesday and mapped out the ambitions shared by Sir Jim Ratcliffe and the football hierarchy.

Project 150 coincides with the major milestone of United’s existence. The club was founded as Newton Heath, in 1878, and the name was changed to Manchester United in 1902.

The report also notes how Berrada also spoke about the women’s team winning their first ever title by that year, in equal prominence.

United need to be realistic and looking at results on the pitch this season, we’re some distance away from competing for league titles. Not now nor in 2028.

It’s not an impossible ask but it’s going to take a lot of work from where we are currently. That should go without saying.

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2 Comments

  1. Seems unlikely now, sure enough, but overall I think we’ve a pretty good squad, it might only take one spark to set everything alight. We were not going anywhere way back when Eric Le Roi joined, and I still wonder after all this time how much subsequent success we would have enjoyed without him. Would not have been Champions that season, I’m pretty sure, maybe not the next so would SAF have survived? So right now, the Title might seem a pipe dream, but maybe somewhere there’s another Leeds who will sell us what we need. And if the 115 charges stick and demotion follows, we’ll be looking at a much fairer Premier and our path might look a little clearer.

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