The UK betting market now counts over 170 UKGC-licensed brands, yet newer entrants keep arriving, competing aggressively on bonuses, features, and odds to win market share from established names. That competition works in your favour, but only if you know which of the brand new betting sites are worth your time in 2026.
This guide cuts through the noise with a curated list of the best new betting sites available to UK players right now, every one of them UKGC-licensed and reviewed against consistent criteria covering welcome offers, sports market depth, and responsible gambling tools.
New Betting Sites UK 2026, Our Top Picks at a Glance
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- William Hill, A trusted UK institution since 1934, William Hill offers a modern app-led sportsbook with deep football and horse racing markets, plus £30 in free bets when you deposit and bet £10.
- Highbet, Launched in 2021, Highbet is built around in-play betting with unusually wide sport and market coverage, rewarding new customers with £30 in free bets when they bet £10.
- BetFred, A heritage UK bookmaker with one of the stronger welcome deals on the market, offering £50 in free bets on a £10 qualifying bet across a live-betting-first sportsbook spanning 26 sports.
- Parimatch, A UK-licensed sportsbook with detailed combat sports markets, a strong in-play product, and an extended bet builder, giving new customers £20 in free bets on a £10 qualifying bet.
- SkyBet, Backed by Flutter Entertainment, SkyBet is built around BuildABet, cash-out, and a sports catalogue shaped specifically around British betting culture, with £30 in free bets for new customers.
The sites below were selected because they hold active UKGC licences, offer transparent bonus terms, and cover the sports markets UK bettors actually care about. The comparison table gives you the fast-scan version; the full reviews further down supply the analysis behind each pick.
| Rank | Brand | Welcome Bonus | Min Deposit | Payout Time |
|---|---|---|---|---|
| 1 | William Hill | £30 in Free Bets When You Deposit & Bet £10 | £10 | 1–5 working days |
| 2 | Highbet | Bet £10 & Get £30 in Free Bets | £10 | 1–3 business days |
| 3 | BetFred | Bet £10 Get £50 in Free Bets | £10 | 1–3 days |
| 4 | Parimatch | Bet £10 Get £20 in Free Bets | £10 | 1–3 business days |
| 5 | SkyBet | £30 in Free Bets | £5 | 1–5 business days |
| 6 | BoyleSports | Bet £10 Get Up To £25 in Free Bets | £10 | 1–5 days |
How We Chose These New UK Betting Sites
Every site on this list was assessed against the same framework. “New” here covers sites launched or substantially overhauled from 2023 onward, with an emphasis on brands entering or refreshing their UK presence in 2025 and 2026. Lesser-known incumbents that have simply existed quietly for years did not qualify.
- UKGC licence: Non-negotiable. Every featured site holds a current remote operating licence from the UK Gambling Commission. We cross-checked licence numbers against the UKGC public register.
- GamStop integration: All listed sites participate in the national self-exclusion scheme, as required under UKGC licence conditions for relevant brand categories.
- Recency of launch or significant upgrade: Sites that launched from 2023 onwards, or that underwent a material platform or product overhaul, were prioritised over long-standing brands with no meaningful change.
- Bonus transparency: We assessed whether wagering requirements, minimum odds, qualifying bet conditions, and expiry dates are clearly stated upfront, not buried in linked T&Cs.
- Sports market depth: Football and horse racing are the baseline. Sites were also assessed on in-play coverage, bet builder availability, and the breadth of secondary sports. For horse racing specifically, this included Best Odds Guaranteed, non-runner refund policies, and extra places promotions (enhanced each-way terms offering additional places on selected races beyond standard terms).
- Responsible gambling tools: Deposit limits, loss limits, reality checks, time-outs, and self-exclusion must all be present and easy to find, not hidden in account settings.
- Mobile experience: Given that most UK bettors access sites via smartphone, app quality and mobile browser performance were assessed as part of the overall score.
Top New UK Betting Sites Reviewed
Best for Brand Trust: William Hill
Few sportsbooks carry the institutional weight that William Hill brings to the table, a high-street name that has been part of UK betting culture longer than most of its online competitors have existed. For new bettors assessing which sites to trust with a first deposit in 2026, that heritage counts for something concrete rather than just cosmetic.
The sportsbook itself is built around football and horse racing, and both are done properly. Football coverage spans a wide market range including same-game parlays, player props, Asian handicaps, and in-play betting, while horse racing benefits from Best Odds Guaranteed from 8am daily on UK and Irish fixtures. Daily price boosts across golf, football, and racing add incremental value beyond the welcome offer of £30 in Free Bets When You Deposit & Bet £10 (promo code R30/H30). Live streaming is available for funded accounts, and cash-out, full and partial, works across singles and accumulators both pre-match and in-play. The native iOS and Android apps are consistently stable and handle quick bet placement well, which matters when you’re acting on in-play prices.
| Feature | Detail |
|---|---|
| Welcome Bonus | £30 in Free Bets When You Deposit & Bet £10 |
| Min Deposit | £10 |
| Payout Time | 1–5 working days |
| Established | 1934 |
| Parent Company / Owner | Evoke plc |
| Accepted Payment Methods | Visa debit, Mastercard debit, PayPal, Apple Pay, bank transfer (e-wallet eligibility for the welcome offer varies; check T&Cs before depositing) |
| Ongoing Promotions | Daily price boosts across football, golf, and racing; Best Odds Guaranteed on UK and Irish horse racing; extra places on selected races [TO VERIFY] |
- Extensive football and racing market depth with competitive pricing across major events
- Live streaming and full cash-out tools available on a wide range of markets
- Dedicated iOS and Android apps with strong stability and quick bet placement
- Best Odds Guaranteed on UK and Irish horse racing from 8am daily
- Mass-market interface can feel cluttered compared with leaner challenger sportsbooks
- Certain e-wallet deposits are excluded from the welcome offer qualifying criteria
William Hill is the dependable, regulation-first choice for UK bettors who prioritise brand trust, broad football markets, and live streaming over cutting-edge design or niche pricing.
Best for In-Play Depth: Highbet
Highbet’s entire product is constructed around bettors who want to act while events are unfolding, real-time statistics, a live betting calendar, and a market selection built to reward in-play decisions rather than pre-match accumulator building. Launched in 2021, it sits firmly within the newer generation of UK-regulated sportsbooks and punches above its age in terms of market breadth.
The sport selection here is genuinely unusually wide. Alongside mainstream UK interests, football, horse racing, cricket, rugby, you’ll find chess, politics, water polo, and beach volleyball on the card. Esports market availability (for example match betting on titles such as CS:GO, League of Legends, or Dota 2) at Highbet and other listed UKGC-licensed brands should be verified against each brand’s current sportsbook listing, as availability was not confirmed in our brief [TO VERIFY]. Market depth is equally ambitious: same-game parlays, player props, team props, set and period betting, and handicaps are all available, giving bettors the tools to structure positions around specific match scripts rather than simple results. The accumulator-specific promotions are worth noting too, Acca Mega Boosts of up to 100% extra winnings and an early payout when your football team goes two goals ahead add genuine, ongoing value. The welcome offer is Bet £10 & Get £30 in Free Bets, split across horse racing, football acca, and basketball/tennis acca tokens.
| Feature | Detail |
|---|---|
| Welcome Bonus | Bet £10 & Get £30 in Free Bets |
| Min Deposit | £10 |
| Payout Time | 1–3 business days |
| Parent Company / Owner | [TO VERIFY] |
| Accepted Payment Methods | [TO VERIFY] (e-wallet eligibility for the welcome offer varies; check T&Cs before depositing) |
| Ongoing Promotions | Acca Mega Boosts (up to 100% extra winnings); early football payout when your team goes two goals ahead |
- Strong in-play focus with real-time stats and a live betting calendar built around active bettors
- Unusually wide sport selection blending mainstream UK markets with niche options
- Acca Mega Boosts and football early payout promotions deliver ongoing value post-signup
- Deep market variety including same-game parlays and player props suits tactical bettors
- Browser-led experience rather than a dedicated native app
- Still building its reputation, so lacks the long-standing recognition of older UK brands
Highbet is a solid sports-first choice for UK bettors who prioritise in-play depth and flexible market building over headline bonus value.
Best for Welcome Bonus Value: BetFred
The headline offer at BetFred stands out clearly in the current new betting sites market, Bet £10 Get £50 in Free Bets (£30 Sports Free Bets plus £20 Acca Free Bets) from a £10 qualifying bet at odds of 1/1 or greater puts it among the more generous entry-point deals available to UK customers right now.
Beyond the welcome offer, BetFred is a heritage UK bookmaker that knows its audience. The sportsbook leans into live betting and cash-out as core features rather than additions, and bet-builder functionality sits alongside a full range of market types, Asian handicaps, same-game parlays, player props, correct score, and more. Racing gets meaningful treatment via Best Odds Guaranteed on UK and Irish fixtures, up to 5x odds boosts, and daily free-to-play football games. The sports catalogue spans 26 disciplines including American Football, Formula 1, cycling, and Gaelic sports, so the product holds up beyond matchday. Mobile performance is consistently described as strong, with in-play betting, cash-out, and bet-builder tools feeling like first-class features rather than desktop carry-overs.
| Feature | Detail |
|---|---|
| Welcome Bonus | Bet £10 Get £50 in Free Bets |
| Min Deposit | £10 |
| Payout Time | 1–3 days |
| Established | 1967 |
| Parent Company / Owner | The Tote Group |
| Accepted Payment Methods | Visa debit, Mastercard debit, PayPal, Apple Pay, bank transfer [TO VERIFY for full list] (e-wallet eligibility for the welcome offer varies; check T&Cs before depositing) |
| Ongoing Promotions | Daily free-to-play football games; Best Odds Guaranteed on UK and Irish horse racing; up to 5x odds boosts; extra places on selected races [TO VERIFY] |
- Among the strongest welcome offers currently available to new UK sportsbook customers
- Live betting and cash-out are central product features, not afterthoughts
- Broad sports coverage with genuine market depth across mainstream and specialist disciplines
- Phone support available alongside live chat and email, rare among newer-generation bookmakers
- Product experience skews toward regular sportsbook users; less accommodating for purely casual bettors
- Payment method selection is relatively focused compared with some larger brands
BetFred is a solid pick for UK bettors who want an established, in-play-focused sportsbook with genuine market depth and one of the most competitive welcome offers in the current market.
Best for Combat Sports & Specials: Parimatch
Where many UK sportsbooks treat boxing and MMA as secondary markets, Parimatch builds detailed method-of-victory and round-by-round pricing that gives combat sports bettors a properly stocked armoury rather than a basic match-winner feed. That specificity extends across the product, this is a bookmaker with a clear point of view about what engaged, tactical bettors actually want.
The broader sportsbook is equally ambitious. Bet builder functionality reaches beyond top-flight football into basketball, baseball, boxing, and ice hockey including player props, which is a wider scope than many brands at this price point. Horse racing carries real-cash non-runner refunds rather than free-bet-only equivalents, a meaningful distinction that regular racing bettors will notice. Extra places availability on selected races is [TO VERIFY] against current Parimatch horse racing terms. Football transfer specials and manager markets add an additional layer for fans who like to bet on the game beyond 90 minutes. The welcome offer is Bet £10 Get £20 in Free Bets with a dedicated cricket variant (Bet £10, get £30 in cricket free bets) for sport-specific bettors. The dedicated iOS and Android apps draw positive reviews for navigation and cash-out access.
| Feature | Detail |
|---|---|
| Welcome Bonus | Bet £10 Get £20 in Free Bets |
| Min Deposit | £10 |
| Payout Time | 1–3 business days |
| Parent Company / Owner | [TO VERIFY] |
| Accepted Payment Methods | [TO VERIFY] (e-wallet eligibility for the welcome offer varies; check T&Cs before depositing) |
| Ongoing Promotions | [TO VERIFY] |
- Detailed combat sports markets including method-of-victory and round betting for boxing and MMA
- Bet builder extends to basketball, baseball, boxing, and ice hockey with player props
- Horse racing package features real-cash non-runner refunds rather than free-bet equivalents
- Strong in-play experience with live stats, graphics, and swift price refreshes
- Payment method range is narrower than that of the largest domestic UK competitors
- Promotions depth on smaller events trails the very biggest UK bookmakers
Parimatch is a compelling choice for UK bettors who prioritise in-play tools, football and combat sports depth, and a horse racing package built around real-cash value, making it a worthy contender among new betting sites despite a more selective payments range.
Best for British Betting Identity: SkyBet
Cash-out sits at the centre of everything SkyBet does, available pre-play, in-play, and between accumulator legs, with the controls positioned front and centre rather than buried in a side menu. For UK bettors who want to actively manage positions as matches develop rather than wait passively for a result, that design philosophy translates into a materially different betting experience.
BuildABet is well integrated throughout the football product, allowing multiple same-game selections to be combined and stacked alongside bets from other events on a single slip, a practical tool for match-day betting rather than a headline feature that underdelivers. The sports and markets catalogue is pitched squarely at British betting habits: greyhounds, darts, politics, and virtual football sit alongside the top-flight football and horse racing that form the core of the book. The minimum deposit to qualify for the welcome offer of £30 in Free Bets is just £5, making the barrier to entry lower than most comparable brands. The mobile app functions as a full sportsbook with in-play access and bet management consistently highlighted as strengths.
| Feature | Detail |
|---|---|
| Welcome Bonus | £30 in Free Bets |
| Min Deposit | £5 |
| Payout Time | 1–5 business days |
| Established | 2001 |
| Parent Company / Owner | Flutter Entertainment |
| Accepted Payment Methods | Visa debit, Mastercard debit, PayPal, Apple Pay, bank transfer (Neteller and Skrill deposits do not qualify for the welcome offer) |
| Ongoing Promotions | BuildABet ongoing markets; price boosts on selected events; extra places on selected races [TO VERIFY] |
- Cash-out available pre-play, in-play, and between accumulator legs across a wide range of markets
- BuildABet is genuinely well integrated for single-event combination betting
- Sports catalogue is specifically shaped around British betting culture and UK-relevant disciplines
- One of the lowest minimum deposits to trigger the welcome offer among comparable sportsbooks
- Some headline features are conditional on qualifying criteria that are not immediately obvious at signup
- Neteller and Skrill deposits do not qualify for the welcome offer
Sky Bet is a strong pick for UK bettors who want a familiar, feature-rich sportsbook with genuinely useful live-betting tools and a football and racing identity built for the British market.
Welcome Offers and Free Bets at New UK Betting Sites
Welcome bonuses are one of the primary reasons UK bettors try new online betting sites. Understanding the structure of each offer type before you deposit prevents the frustration of discovering that your free bet cannot be withdrawn directly or was voided by a payment method restriction.
Offer Types Explained
Matched deposit bonus: The site matches your first deposit up to a stated cap, typically as bonus funds rather than cash. These funds usually carry a wagering requirement, meaning you must stake the bonus a set number of times before any winnings become withdrawable. Always check whether the requirement applies to the bonus amount alone or to the deposit plus bonus combined.
Bet and get (free bet on qualifying wager): You place a qualifying bet of a minimum amount at minimum odds, and the site credits free bets win or lose. This is the most common structure at new UK bookmakers in 2026. The qualifying bet itself is not returned, only the free bet token is credited. Free bet stakes are not included in any winnings from the free bet.
Enhanced odds: A specific market is offered at boosted odds, usually on a major fixture. The boost is typically capped in terms of maximum stake and paid as free bet credit rather than cash. These are promotional tools rather than a core welcome offer, but several new sports betting sites use them as a first-bet hook.
No-deposit free bets: True no-deposit sports free bets are rare among 2026 UKGC-licensed launches. Where they exist, they are generally small tokens (around £5) with strict eligibility criteria and minimum odds attached. KYC verification is still required before any winnings can be withdrawn, even from a no-deposit offer. Do not treat these as a meaningful alternative to deposit-based welcome offers.
Key T&C Points to Check
Before claiming any offer at newly launched UK bookmakers, confirm the following from the full terms: minimum odds on the qualifying bet, the payment methods that qualify (e-wallets and prepaid cards are frequently excluded), the time limit for using free bet credits, and whether the free bet can be split across multiple markets or must be used in one stake.
UKGC rules and Advertising Standards Authority guidelines require brands to state these conditions clearly. If a site hides key restrictions behind a bare “T&Cs apply” link with no plain-English summary, treat that as a red flag before putting down a qualifying deposit.
For a broader look at how welcome bonuses and free bets work across major betting promotions, including enhanced odds structures around major sporting events, that guide covers the mechanics in detail. Some new betting sites also extend their offer to a casino product, if that applies, you can find a breakdown of UK casino bonus offers covering how those deals differ from sportsbook promotions.
New Betting Exchanges vs Traditional Sportsbooks, What’s the Difference?
Most new sports betting sites in the UK operate on the traditional sportsbook model: the brand sets the odds, you bet against the house, and the bookmaker’s profit comes from the margin built into those odds. A betting exchange works differently. On an exchange, you bet against other customers rather than the brand. You can back a selection to win (as normal) or lay a selection to lose, effectively acting as the bookmaker for another bettor. The exchange takes a commission on net winnings rather than building a margin into the odds, which can produce better prices on major markets where liquidity is high.
The practical differences matter for how you approach each platform:
- Traditional sportsbook: Fixed odds set by the brand; margin baked into every price; straightforward bet placement; wide coverage including niche sports and lower-league fixtures; free bets and deposit bonuses are standard promotional tools.
- Betting exchange: Peer-to-peer markets; commission charged on net winnings (typically 2–5%); lay betting available; prices can be sharper on liquid markets; liquidity thinner on niche sports; promotional offers differ from sportsbook free bets, often commission discounts or rebates rather than matched deposits.
- UKGC licensing: Both models operate under UKGC remote betting licences. An exchange is not less regulated than a sportsbook, it simply uses a different commercial structure.
- Accumulator building: Traditional accumulators are a sportsbook product. On an exchange, you would need to build the equivalent manually across separate markets, which creates a different risk and return profile.
Matchbook is one example of an exchange-style brand that appears in new UK betting site directories for 2026, offering competitive commission rates as its primary differentiator. If lay betting or sharper prices on major events are your priority, an exchange model is worth exploring alongside the traditional new bookmakers listed in this guide.
What About Spread Betting?
Spread betting represents a third commercial model, distinct from both traditional sportsbooks and peer-to-peer exchanges. Rather than betting at fixed odds, a spread bettor stakes a chosen amount per unit of price movement. The spread provider quotes a buy price and a sell price, and your profit or loss depends on how far the outcome moves from your entry point. This means spread betting losses can exceed your initial deposit, which is a mandatory risk disclosure, and the product is suited to a different risk appetite than either fixed-odds or exchange betting.
Spread betting providers operating in the UK hold UKGC licences under their own regulatory category, so the same licensing framework applies, but the product mechanics and risk profile are materially different. Spread betting is not a substitute for the fixed-odds sportsbook or exchange brands listed in this guide and is generally better suited to bettors with prior experience of variable-stake risk products.
UK Gambling Regulations in 2026, What New Bettors Should Know
Every site on this list holds a UKGC remote operating licence. That licence is not cosmetic, it carries specific obligations that directly affect your experience as a bettor. Brands must verify your age and identity before allowing you to gamble or withdraw funds. They must provide responsible gambling tools including deposit limits, loss limits, time-outs, and self-exclusion. They must integrate with GAMSTOP, the national self-exclusion scheme that lets you block yourself from all participating UK-licensed sites simultaneously. And they must present bonus terms clearly, with key conditions visible rather than buried.
On the tax side, UK online sports betting is subject to Remote Betting Duty, paid by the brand on gross profits from UK customers. A separate regime, Remote Gaming Duty, applies to online casino products. These are brand-level taxes, not player-level charges, you do not pay tax on betting winnings in the UK. However, the cost of compliance and duty does influence how generous new sites can afford to be with welcome offers. The ongoing Gambling Act review has also introduced tighter affordability checks and marketing controls, which is why new 2026 sites often have more friction in the sign-up flow than pre-reform era brands.
UKGC-licensed brands are also subject to the UK General Data Protection Regulation and the Data Protection Act 2018, which require them to implement appropriate technical security measures, including SSL encryption, to protect player data and financial transactions. This forms part of the same regulatory floor that applies to all listed sites, consistent with the principle that a site launched last month must meet the same minimum standards as one established a decade ago. The UK Information Commissioner’s Office oversees compliance with these data protection obligations alongside the UKGC’s own licensing conditions.
One payment rule every new bettor should know: credit card gambling has been banned in the UK since April 2020. Only debit cards are permitted for funding betting accounts. Some UK banks also allow customers to set gambling transaction blocks on their debit cards, which can prevent deposits even at fully UKGC-licensed sites. If a deposit fails unexpectedly, checking your bank’s gambling block settings is the first step.
Crypto is not a mainstream deposit method at licensed new UK betting sites. The UKGC’s anti-money-laundering requirements make crypto adoption rare in the regulated GB market. Readers looking for cryptocurrency betting are generally directed toward offshore, unlicensed brands, which carry a different and higher risk profile than the UKGC-licensed sites covered here.
Frequently Asked Questions About New Betting Sites in the UK
- Are new betting sites in the UK safe to use?
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Yes, provided they hold a current UKGC remote operating licence. All new UK bookmakers on this list are UKGC-licensed, which means they must meet strict standards on identity verification, responsible gambling tools, fair bonus terms, and financial security. To verify a site independently, check its footer for a licence number and cross-reference it on the UKGC public register. Newness does not reduce the minimum safety level, the regulatory floor is the same for a site launched last month as for one established a decade ago. What differs is operational track record, which is why this guide prioritises sites with clear ownership and transparent terms. For guidance on identifying genuinely new brands versus sister-site rebadges under existing licences, the independent UKGC-licensed sites guide covers that distinction in detail.
- What is the new betting exchange in the UK?
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Matchbook is one of the notable exchange-style brands appearing in new UK betting site directories for 2026. Unlike traditional sportsbooks, a betting exchange lets you bet peer-to-peer: you can back selections to win or lay them to lose, with the exchange charging commission on net winnings rather than building a margin into the odds. This can produce sharper prices on liquid markets such as Premier League football, though niche sports coverage is typically thinner than at a full sportsbook. Both models operate under UKGC remote betting licences.
- What is the new online gambling tax in the UK and does it affect bettors?
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UK online sports betting is subject to Remote Betting Duty, paid by brands on their gross profits from UK customers. Online casino products fall under a separate Remote Gaming Duty regime. These are brand-level taxes, UK bettors do not pay tax on gambling winnings. In practice, the duty and the compliance costs of UKGC licensing do influence how generous new sites can afford to be with bonuses, which is one reason welcome offers at brand new betting sites in 2026 tend to be more modest than the headline promotions of a decade ago.
- What is the most popular betting site in the UK?
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By market recognition and retail footprint, William Hill is one of the most established names in UK sports betting, with a heritage spanning decades and a modern app-led product covering football, horse racing, and live betting. Popularity varies by use case: some bettors prioritise in-play depth, others focus on welcome offer value or specific sport coverage. The ranked list in this guide covers the strongest options across those different priorities, with William Hill taking the top position for overall brand trust and product breadth.
- How many betting sites are there in the UK?
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BookiesBonuses tracks 231 UK betting sites in 2026 using UKGC licence data. The number fluctuates as new licences are granted and existing brands exit the market or consolidate under parent companies. The UK Gambling Commission publishes a public register of all active licence holders, which is the authoritative source. Not all licensed brands are actively marketing to UK customers at any given time, some hold licences in reserve or operate under a parent brand’s umbrella.
- What should I look for when choosing a new UK bookmaker?
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Start with the UKGC licence, check the footer and verify the number on the UKGC public register. Then assess the welcome offer structure: what are the wagering requirements, minimum odds, qualifying payment methods, and expiry period? Beyond the sign-up deal, look at the sports markets relevant to you (football, horse racing, in-play coverage), the mobile app quality, and how prominently the site displays responsible gambling tools. New online bookmakers with clear ownership, transparent terms, and GamStop integration are the ones worth your time. Avoid any site that cannot show a verifiable UKGC licence number.
- Do new UK betting sites offer better bonuses than established bookmakers?
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Often, yes, new online bookmakers entering a competitive market typically lead with stronger welcome offers to acquire customers. In 2026, free bet offers in the £20–£50 range are common at newly launched UK betting sites, and some use promo codes tied to specific launch campaigns. Bonuses have pulled back from pre-reform highs, though, with Remote Betting Duty and UKGC compliance costs both eating into what brands can afford to offer. The structure of the offer matters as much as the headline figure: a £50 free bet with a straightforward qualifying bet is more valuable than a £100 matched deposit carrying a high wagering requirement.
Gambling should be enjoyable and within your means. If you need support, contact GamCare via the National Gambling Helpline (0808 8020 133), visit BeGambleAware at begambleaware.org, or register with GAMSTOP at gamstop.co.uk to self-exclude from all participating UK-licensed betting sites. All brands featured in this guide provide deposit limits, loss limits, reality checks, and self-exclusion tools directly within your account settings.