Old Trafford’s famous Stretford End is returning to all-general admission seating. The decision follows consultation with fan representatives.
Manchester United plan to replace the executive seating area in the Stretford End with general admission season tickets at the conclusion of the 2023/24 season, following constructive consultation with the club’s Fans’ Advisory Board.
Following requests from fans, the club worked with its Fans’ Advisory Board to review the presence of executive seating within the Stretford End in support of successful ongoing efforts to enhance the Old Trafford atmosphere. It has now been agreed that all the seating in the Stretford End will be returned to general admission for the start of the 2024/25 season.
The decision adds to a series of fan-centric steps taken by the club following consultation with fan representatives, including the installation of rail seating and the creation of a dedicated atmosphere section in the Stretford End.
Rick McGagh, Head of Fan Engagement at Manchester United, said: “The Stretford End is one of the most famous stands in world football. It has been the backdrop to many of the most memorable moments in our history, and when it’s at its loudest you can feel the difference it makes to the players, and the connection the fans have with the team.
“Fans and fan groups including MUST and TRA have long campaigned for us to remove the executive seats from the heart of the Stretford End and to make them standard tickets and therefore more accessible to all fans.
“We have listened and agree that as many fans as possible should have the chance to be a Stretford Ender. We have worked with our Fans’ Advisory Board in recent months to make this happen and we are all looking forward to an even louder Stretford End from August 2024.”
The Stretford End is named after the area of Trafford that the stand backs on to and has existed as part of Old Trafford since the stadium’s opening in 1910. For decades, it was a standing terrace before being redeveloped into all-seating in the early 1990s.
The International Suite was opened with a small section of executive seating in the first tier, and a second tier was added in 2000.