DHL has become the official logistic partner of Manchester United, and will now take the responsibility for delivering United’s merchandises, including shirts and match programmes, across the globe.
The contract offers a number of different marketing opportunities such as, digital advertising perimeter boards, link on the United’s website, match day programme and much more.
Manchester United chief executive said:
DHL are a globally recognized organization and their commitment to excellence and high standards makes them an ideal partner for Manchester United. I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create.
Phil Couchman, chief executive of DHL Express in the UK, said:
By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own.
The way that Manchester United has grown from humble beginnings formed by a group of railway workers into a worldwide brand with 333 million followers shows how small businesses can emerge into world.
Manchester United, were named the third richest club in Europe, earlier this week in Deloitte’s annual review in finance – Not bad for a club who are currently covered with debt!