Manchester United have targetted a certain demographic on their social channels lately and the most recent evidence of that is the club’s Instagram feed.
Facundo Pellistri, Nathan Bishop and Fred took part in a viral TikTok challenge where the goal is to not overflow the water glass, as seen below.
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The younger generation dominated this challenge but if United’s marketing strategy is anything to go by, Fred will get this shot at redemption sooner rather than later.