Manchester United legend Eric Cantona features in the brand new advert for beer company Kronenbourg on British television.

The plot of the story is how farmers in Alsace are treated like the footballers of Britain. Cantona, as you would have guessed, is star of the advert. He explains the culture of Alsace while pretending to be a farmer himself after being seduced by a women with a wonderful accent, inside a pub.

Featuring Queen’s We are the Champions, Cantona does a spectacular job. It makes adverts worthwhile again.