Manchester United bolster marketing and communications department with former F1 and Olympics chiefs

Manchester United look set to add to their marketing and communication teams by hiring two high-profile professionals in the industry, according to a report.

Adweek claim United will welcome former Formula One global director of marketing and communications, Ellie Norman, and head of global marketing for the Olympics’ governing body, Matt McKie this summer.

Norman is expected to come in as the team’s chief brand officer, while McKie will oversee United’s brand and content.

McKie took to LinkedIn last week to announce that he was no longer working for the Olympics, writing: “That was the privilege of a lifetime. This week was my last with the Olympics. To call it a career highlight is an understatement, because this felt so much bigger than a job.

“The rings have a magnetic power, they inspire and unite people, and through the pandemic they showed how they can light up even the darkest moments. Experiencing that power firsthand, and being part of a group that enabled more people than ever to feel it – when the world needed it most – was a lifetime highlight.

“Nothing is possible without an amazing team, and I’m so proud of the group I had the privilege of leading. The way they came together, in unprecedented and uncertain times, to bring the games to new and younger audiences was truly awesome.”

These announcements are a less exciting than new signings, but hopefully it means the club can strengthen their communication with fans over the coming years.

We already know that the Glazers aren’t interested in listening to fans and they leave that to their puppets: Richard Arnold and co. That said, things must change at United, and fans would like nothing more than to see the Glazer family sell up.

Both Ellie and Matt are walking into jobs that come with lots of scrutiny.

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