UK game developer pledging profits to Marcus Rashford inspired food charity

As children in Britain return to school mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.

That means every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game will fund FareShare’s work to fight food poverty in the UK.

Marcus Rashford, who inspired this move of generosity from Kwalee, is an Ambassador for FareShare. He has made the headlines for his campaign to provide school meals throughout the global pandemic, and forced the UK Government into more than one U-turn on the issue.

Teacher Simulator was launched towards the end of 2020 on iOS and Android devices but has already reached more than 6.5 million players worldwide.

It has since become a top 3 game on the Apple App Store in the UK and US — and #2 in the Google Play Store (Games category).

“Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” Simon Platt, Head of Development at Kwalee, told Response Source. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

On top of that, David Darling CBE, the company’s CEO added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have top go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily t6he reality — especially with the added strain of remote schooling on kids and families.”

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