Manchester United has unveiled the first of five planned entertainment centres in China.
According to Sport Business, the so-called ‘Theatre of Dreams centre’ in Beijing, developed by global entertainment group Harves Entertainment, is scheduled to open to the public before the end of this year.
The new complex is the first of five Theatre of Dreams centres to be built across China, with others planned in Shanghai, Shenyang and Changsha.
“Sir Bobby Charlton famously described our Old Trafford stadium as ‘the theatre of dreams’, and now we are able to bring that dream alive for our Chinese fans…This represents a strengthening of our longstanding commitment to China and a deepening of our relationship with Manchester United fans across the country,” Richard Arnold, Manchester United’s group managing director said, as per South China Morning Post.
Although the five entertainment centres will be based on the other side of the world to Old Trafford, these will act as profitable attractions with United’s gigantic fanbase in Asia. This will bring them closer to the home of Manchester United — so long as their mind allows them too!
They will include an interactive journey through Manchester United’s 142-year history and don’t forget the retail element. The club will undoubtedly find a way to add an official store to each of these to sell official merchandise in China.
Harves Entertainment founder and chairman Bo Zhang was as fulsome.
“Theatre of Dreams is just that – a place where dreams come true. We’re celebrating the pursuit of excellence in an immersive environment that offers endless enjoyment and the opportunity to dream. It’s an attraction where family and friends can play and learn together – no matter what age or ability – with our interactive exhibits, dining experience, and the largest selection of official and exclusive Red Devils merchandise.”
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