Gary Neville has come up with an interesting theory of why Manchester United should sell their stadium naming rights.
Old Trafford is one of the remaining stadium names in the Premier League that has not been altered due to a sponsorship deal, alongside Liverpool’s Anfield.
Neville believes the money generated through the sale of naming rights could be used to subsidise tickets in the ground so they are more accessible for fans.
He suggests a proportion of the tickets could go to young people in the Stratford End, which would in turn improve the atmosphere in the stadium which has come into question in recent years.
It’s an interesting suggestion from Neville, but there is an acceptance that the naming nights of the stadium is the one thing the Glazers won’t sell because of the ‘Old Trafford’ brand.
But if the naming rights were sold, there would be a concern that the Glazers would pocket all the money themselves and not invest in improving the stadium, fans experience or new signings.
See Neville’s views below:
Never quite understood the clog @gnev2 has received from some United fans recently, can’t think of many United legends calling for lower ticket prices!
45 minutes of real football chat. It’s that simple.
Tuesday and Friday, a must listen.
— Stan Collymore (@StanCollymore) August 26, 2019