Sports betting company Bwin has today been announced as the official online gaming and betting parter of Manchester United for three years. It was noted by a few journalists on Wednesday night that another ‘significant announcement’ was to come on Thursday.

Just weeks after announcing Chevrolet as Manchester United’s new shirt sponsor, the club come out with another deal much to Malcolm Glazer and his son’s delight. The deal will help promote the profile of Bwin. However, Manchester United Supporters Trust (MUST) recently asked sponsors if they really wanted to be associated with the Glazers. As expected, this wasn’t successful unlike their attempt to put pressure on the bankers.

Richard Arnold, Manchester United’s commercial director, said: “Bwin has an established and reputable reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 75,000 football fans who visit Old Trafford each week, but also our huge global audience.

“Like Manchester United, bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with bwin and we are looking forward to a successful partnership.”

Not that anything he said above was out of the ordinary, Richard Arnold has a reputation for saying ridiculous things. In a way, he reminds me of City’s former executive Gary Cook. Here’s a few examples of the rubbish he often spouts… Reaction to City winning the league: “This year, we finished our season in first place and City finished winning on goal difference.” Erm, George Clooneys? “We are reliant on 25 players and they are all massive stars. We have 25 George Clooneys.”

Anyway, back to the sponsorship deal. Forget our 25 George Clooneys.

The sponsorship agreement includes integration of Bwin into Manchester United’s official website, match day perimeter board signage, access to players for marketing campaigns, and much more. I just hope they don’t plan on using Rooney as an actor like Casillero del Diablo did for their advert.

Norbert Teufelberger, Co-CEO of Bwin’s parent company Bwin.party, said: “Manchester United is one of the biggest names in world sport with a global fan base running into hundreds of millions. We share a passion for football that has always been at the heart of our long term brand development strategy.

“As Europe’s leading online sports betting operator, football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of €261m in 2011.

“As well as supporting our real money gaming business, the agreement complements our recent move into social gaming. Man Utd has 569 million followers outside of Europe, providing us with a great opportunity to offer jointly designed and innovative products in countries that do not yet allow real money online sports betting.”

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